The Better Us Culture Journey
Culture isn’t what you say.It’s what your people repeatedly experience.
A 12–18 month partnership that listens first, focuses on the few behaviours that matter most, and helps your people practise them until they’re simply how you work.
Starts with a 30-minute call. No pitch deck, no obligation.
- months
- 12–18monthsa partnership, not a program
- connected phases
- 6connected phasesfrom listening to embedding
- questions
- 15questionsin the Better Us Culture Pulse
- behaviours
- 3–5behavioursthe few that matter most
600+ organisationsin 25+ countries, since 2012
Why this, why now
Same room. A very different first thirty minutes.
A traditional culture consultant
Walks in with a 140-question diagnostic, a slide deck and a change-management framework.
- Arrives with the answer
- Describes the culture
- Measures it, eventually
- Leaves a report
Talked about. Not practised.
Better Us
Walks in, and within 30 minutes people are laughing together, taking risks together, talking honestly and noticing how they behave together.
- Listens first
- Lets people experience it
- Proves what changed
Culture doesn’t live on the wall. It lives in small moments, every day.
In meetings. In conversations. In how leaders respond to mistakes, and in what gets celebrated, challenged or quietly accepted.
- How we enter meetings.
- How we disagree.
- How we listen.
- How we respond to mistakes.
- How leaders react when someone challenges them.
- How we recognise one another.
- Whether we ask before assuming.
- Whether people feel safe enough to say 'I don't know'.
- Whether we notice someone who's withdrawn.
- Whether we have the difficult conversation.
- Whether we make decisions with people, not for them.
Moments become behaviours. Behaviours become habits. Habits become culture.
The Better Us Culture Model
Five conditions that help people and teams thrive.
A framework, not a ready-made answer. That’s why every journey begins by listening.
Tap a pillar to see its observable behaviours
- BelongI feel known, valued and part of us.6 behaviours
- TrustI can be honest, vulnerable and speak up.6 behaviours
- CuriosityWe seek to understand before we assume.6 behaviours
- AlignWe know what matters and move in the same direction.6 behaviours
- OwnWe take responsibility for the culture we create.6 behaviours
The journey · 12 to 18 months
Six connected phases. Built around your people.
No two organisations are the same, so no two pathways look the same. Your insights set the priorities, and the priorities shape everything after.
An example journey, month by month
Month 0 to month 18. Every roadmap is shaped to your organisation.
Phase 1 · Months 0–2
Understand Us
Listen. Learn. Understand.
- 01Pulse
Culture Pulse
Fifteen questions across Belong, Trust, Curiosity, Align and Own. Your baseline.
- 02In person Virtual
Culture Conversations
People from across the organisation: the stories behind the data.
- 03In person Virtual
Leadership Lens
Senior leaders on what they see, sense and need to understand better.
- 04Report In person Virtual
Culture Snapshot
The 3–5 behaviours with the greatest opportunity for impact, explored with your leaders.
Months 0–2
Understand Us
Listen. Learn. Understand.
Months 2–3
Align Us
Focus. Commit. Move as one.
Months 2–18 · alongside
Lead It
Model it. Enable it. Reinforce it.
Month 3
Experience It
Connect. Experience. Reflect. Activate.
Months 4–12
Practise It
Repeat. Reinforce. Turn behaviours into habits.
Months 12–18
Measure + Evolve
Listen again. Learn. Celebrate. Adapt.
The six phases
Phase 1: Understand Us
Listen. Learn. Understand.
We start by listening to your people. Through our Culture Pulse, Culture Conversations and Leadership Lens, we uncover what’s working, what may be getting in the way, and the few key behaviours that can create the greatest impact.
Phase 2: Align Us
Focus. Commit. Move as one.
Your data shapes your journey. Together we choose a few Culture Commitments, clear and observable, and build your Culture Roadmap around them.
Phase 3: Experience It
Connect. Experience. Reflect. Activate.
A high-energy Culture Experience where people feel the commitments before they're asked to believe in them, and leave with one behaviour to act on.
Phase 4: Practise It
Repeat. Reinforce. Turn behaviours into habits.
Labs, Missions, Team Conversations, Nudges and Moments: small moments, often, woven into the work people already do.
Phase 5: Lead It
Model it. Enable it. Reinforce it.
Leaders work on one question the whole way through: what are people experiencing because of the way I lead?
Phase 6: Measure + Evolve
Listen again. Learn. Celebrate. Adapt.
We return to the Pulse, compare against your baseline, and decide what's kept, tweaked, dropped and embedded.
Every phase, in detail.
Ten pages: what happens in each phase, what your people do, and what you’ll hold at the end. Free to download, no email needed.
The question that matters
Are people experiencing the culture differently?
Not how many workshops were delivered, or how many people came. We return to the Culture Pulse and measure the thing itself.
Your Impact Snapshot
| Pillar | Baseline | Later Pulse |
|---|---|---|
| Belong | 71 | 84 |
| Trust | 64 | 78 |
| Curiosity | 62 | 74 |
| Align | 73 | 82 |
| Own | 68 | 75 |
Illustrative numbers, showing the format of the Impact Snapshot. Every Pulse asks the identical questions, so the comparison is clean, and it sits beside your own data where you have it: turnover, absence, exit-interview themes.
“Dale's workshop single-handedly changed the morale of our team. We practice 5 minutes of The Better Us Project every morning in our stand up meeting.”
Who leads it
Two leaders who have spent their careers building better people, teams and cultures.
Dale Sidebottom is a Founder, Director, internationally recognised facilitator, keynote speaker and author whose work in play, leadership, culture and human connection has reached people and organisations across more than 25 countries.
Paul Campbell is a Director, keynote speaker, author and facilitator with more than 25 years of experience across leadership, culture and people development. His career spans leadership in education, culture, leadership and development at the Collingwood Football Club, and extensive work with corporate teams, sporting organisations and leaders across Australia and internationally.
Together, Dale and Paul are the authors of Wolf Logic Leadership and bring a practical, human and highly engaging approach to helping people connect, lead and perform better together.
More about Dale and Paul“The most positively infectious duo I've ever met. They didn't stop smiling for 4 hours straight whilst being challenged simultaneously.”
“Dale and Paul did such a great job with our staff, we put on a second session for our clients and supporters.”
Ways in
Built around your organisation, priced after one conversation.
Core
One organisation, up to 120 people
- Five of the six phases, shaped to your data
- Culture Pulse, Culture Snapshot and Impact Snapshot
- Your Culture Commitments and Culture Roadmap
- Recommended
Plus
Organisations that want it to stick
- Everything in Core, plus Lead It: the sixth phase, with leader coaching throughout
- Team Conversation cards for every manager
- A monthly call with us
Whole of organisation
500+ people, many sites
- Everything in Plus, across many teams and sites
- Culture Experiences in more than one city
- Better Us for Families, for every staff member
Not ready for a full journey? Start with a single Lab, a team day or a keynote. See the experiences.
Questions people ask
Before you book the call.
Anything else, ask us on the call. It’s thirty minutes, and it’s useful whether or not we end up working together.
Why do you start with listening rather than a workshop?
Because every organisation is different, and we don't arrive with a predetermined program. Understand Us gathers evidence first, from the Culture Pulse, Culture Conversations and a Leadership Lens. Your data shapes your journey.
How much time does it take from our people?
Less than most expect. The Culture Pulse takes under three minutes. After the Culture Experience, the practice is designed as small moments, often: a monthly Mission, a short Team Conversation inside a meeting you already hold, a few Nudges. It's woven into the work, not added on top.
We already have values. Does this replace them?
No. Where you already have established values, we help bring them to life by translating them from words, into behaviours, into experiences people can see and feel.
Does it work for hybrid and multi-site teams?
Yes. The Culture Experience is in person, because that's where people feel it. Labs, Missions, Team Conversations and Nudges run online and in the flow of work, so a team spread across sites does the journey together.
What happens to our people's data?
Reporting is team-level only. Nobody's individual answers are shown to their manager or the executive, and the Snapshot never names or shames a team. Data is hosted in Australia. The detail is on our trust page. Read it here.
What happens when the journey ends?
The goal isn't dependence on Better Us. The strongest behaviours and practices are built into your existing rhythms, so your people keep building the culture themselves. And then we ask: what does the next Better Us look like?
Build a Better Us
A year from now, what will your people say it’s like to work here?
Start with a 30-minute conversation about your people, your culture and where you want to go. Together, we’ll explore what’s working, what might be getting in the way, and what a Better Us could look like for your organisation.