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Who we are

Two people.
One shared obsession.

Better Us started with a nagging observation: the things that help people truly thrive, play, kindness, connection and trust, were not getting nearly enough attention at work. We have spent two decades doing something about it.

20+ years25+ countriesSince 2012

Most wellbeing work fails because it is designed as an event. A workshop. A week. We build the daily practice underneath it.

Dale Sidebottom speaking on stage with a microphone

Founder and Chief Play Officer

Dale Sidebottom

The world is not short on problems. It is short on play. I have spent two decades proving that play is the solution hiding in plain sight.

Dale is an internationally recognised play consultant and the founder of The School of Play, Energetic Education and Jugar Life. He has spent over two decades across the education and health sectors on a single mission: to show the connection between daily play and better mental health and wellbeing, for schools, clubs, families and organisations.

He is the author of All Work No Play, hosts the Energetic Radio podcast, and has delivered his message face to face in 25 countries.

  • Author of All Work No Play
  • Co-author of Wolf Logic
  • Host of the Energetic Radio podcast
  • TEDx speaker, delivered in 25 countries
  • Founder of Energetic Education and Jugar Life
Portrait of Paul Campbell

Co-Founder and Head of Education

Paul Campbell

Wellbeing is not something you add to a school timetable. It is what makes everything else on that timetable actually work.

Paul brings over two decades of experience in education, from classroom teacher to Assistant Principal. His expertise is in wellbeing and positive education initiatives that hold up in daily practice rather than only in theory.

Beyond the classroom, Paul has worked in player welfare and wellbeing with professional athletes and sporting clubs, including a recent tenure at Collingwood Football Club, bringing the same evidence-based, human-first philosophy he champions in schools.

  • Former classroom teacher and Assistant Principal
  • Co-author of Wolf Logic
  • Wellbeing and positive education specialist
  • Player welfare at Collingwood Football Club
  • Co-creator of the PEGG wellbeing framework

Built by

The School of Play. Play is our medium. People are our mission.

Better Us Workplace is built by the team at The School of Play, an Australian company using the power of play to improve human wellbeing at every stage of life. We have delivered workshops, keynotes and programs to schools, organisations and communities in 25+ countries. Workplace is where that becomes a daily practice rather than a one-off event.

Visit The Better Us Project
25+
countries reached
20+
years of practice
100,000+
lives touched
600+
organisations

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