Reading your custom question analytics

The Your Questions tab in /admin/insights is the analytics dashboard for your custom check-in questions. It shows you how your pack is tracking across the questions you've set — with the same normalised 0–100 scoring used for the five core pillars, so you can compare them directly.

Getting there

From /admin/insights, tap the "Your questions" tab (the third tab, with the message-plus icon). If you haven't set any questions yet, you'll see an empty state with a link to the builder.

The date range control

Use the 7 / 30 / 90-day pill toggles to change the analysis window. The default is 30 days. All charts, scores, and deltas update to reflect your chosen range.

The summary strip

At the top: three stat chips — questions live, total responses in the period, and average daily response rate. These give you a quick read on whether the pack is engaging before you dive into the per-question cards.

Per-question cards

Each active question gets a full-width card anchored in its slot colour (purple for Slot 1, emerald for Slot 2, orange for Slot 3). Each card shows:

Score and delta — The normalised 0–100 score for the period (same scale as pillar scores, so you can compare directly), plus the delta versus the prior equivalent period. A green arrow means things are improving; red means they're sliding.

Score band — Four bands, same as the culture score:

• Thriving (80+) — Exceptional engagement with this question.
• Healthy (65–79) — Solid, sustainable.
• Mixed (50–64) — Worth watching. Some signal, some noise.
• Stretched (below 50) — The pack is struggling on whatever this question is measuring.

Trend sparkline — A day-by-day SVG chart of the normalised score across the selected period. Use it to spot when a shift happened — not just that it happened.

Distribution chart — Tap to expand. Shows how responses are spread across the scale. A 1–5 question with most answers at 2 and 3 tells a different story than one clustering at 4 and 5, even if the averages are similar. For Yes/No questions, it shows the No/Yes split.

The privacy threshold

If fewer than 5 distinct people have responded to a question in the selected period, the card shows a lock icon — "Not enough data yet" with the current response count. No data is shown, ever, until that threshold is met. This protects individual privacy.

The overlay comparison chart

Once two or more questions have cleared the privacy threshold, an overlay chart appears below the per-question cards. It plots all questions on the same 0–100 Y-axis over the same time period. This is where the real insights live — you can see whether your culture questions move together (often they do), which one leads the others, and whether an intervention on one pillar lifts or leaves the others unchanged.

Score band reference strips (Thriving / Healthy / Mixed / Stretched) run alongside the chart so you don't need to remember the numbers.

Score drop alerts

You don't have to watch the dashboard every day. BetterUs checks your custom questions automatically at 8am UTC and emails all workspace admins when:

• A question's 7-day average falls below 50 (Stretched territory)
• A question drops more than 10 points compared to the prior 7-day average

Each question can trigger at most one alert per 24 hours. The email tells you exactly which question triggered, what the score is, and what changed — so you can act without needing to log in first.

Day-of-week pattern

Each question card shows a Mon–Fri bar strip. If scores are consistently lower on a particular day, that's a signal worth investigating — it often points to meeting load, a recurring all-hands, or a structural rhythm in the week.

Pillar correlation

If a custom question's daily scores track closely with one of the five Wolf Logic pillar scores, a correlation chip appears on the card. This tells you which dimension of the Wolf Logic framework your question is most connected to — useful for understanding root causes when both move at the same time.

What to do with this data

• A consistently low score on a values question while pillar scores are healthy suggests a communication gap at the leadership level, not a trust breakdown.
• A workload question that spikes every month-end is telling you something about resourcing or deadlines.
• A question that tracks tightly with your Hunt (Mastery) pillar score suggests growth and purpose are connected in your culture — reinforce that.
• If response rate is low, check whether the spark value is set (default 5 sparks) and whether the question is framed clearly enough.