Internal demo guide

How we demo BetterUs.

Three flows: 5, 15, 30 minutes. Click paths + talking beats + objection map. The demo should never drift from what the product actually does — when the product changes, this page changes.

5 minutes

6 beats · 5 minutes

When to run it: A buyer who wants 'just a quick look' before booking the real call. Walking demo at a conference. A first reply on cold outbound.

1
Click
Open / on a clean browser
Say
BetterUs Workplace runs on top of Wolf Logic — five pillars of how a healthy pack actually works. Den, Howl, Pack, Hunt, Move As One. We'll see them in action.
2
Click
Click 'Start free trial' → land on /sign-up
Say
14-day trial, full access. Card up-front so you don't churn yourself by forgetting to renew.
3
Click
Skip to /admin (pre-seeded demo workspace)
Say
This is the admin home. Six-digit join code, QR for stand-ups, activation checklist showing where you are.
4
Click
Open /admin/insights — show the radar
Say
Five-pillar shape of the room. Notch in Pack means the team's not backing each other this week. Spike in Hunt means they're sharpening. We tell you which pillar to rally on, this week.
5
Click
Open /dashboard/recognition
Say
Two sentences, one packmate. The leader who sends the first recognition of the week sees 4× more from the team. That's the only mechanic that actually matters.
6
Click
Open /admin/billing → close laptop
Say
Per-seat, monthly or annual, cancel anytime. Want to try it on your own pack tonight? I'll send you a workspace.

15 minutes

11 beats · 15 minutes

When to run it: The standard intro call. Buyer is curious, hasn't yet pulled in security or finance.

1
Click
Open / on a clean browser
Say
BetterUs Workplace runs on top of Wolf Logic — five pillars of how a healthy pack actually works. Den, Howl, Pack, Hunt, Move As One. We'll see them in action.
2
Click
Click 'Start free trial' → land on /sign-up
Say
14-day trial, full access. Card up-front so you don't churn yourself by forgetting to renew.
3
Click
Skip to /admin (pre-seeded demo workspace)
Say
This is the admin home. Six-digit join code, QR for stand-ups, activation checklist showing where you are.
4
Click
Open /admin/insights — show the radar
Say
Five-pillar shape of the room. Notch in Pack means the team's not backing each other this week. Spike in Hunt means they're sharpening. We tell you which pillar to rally on, this week.
5
Click
Open /dashboard/recognition
Say
Two sentences, one packmate. The leader who sends the first recognition of the week sees 4× more from the team. That's the only mechanic that actually matters.
6
Click
Open /admin/billing → close laptop
Say
Per-seat, monthly or annual, cancel anytime. Want to try it on your own pack tonight? I'll send you a workspace.
7
Click
/admin/manager — pack-lead landing
Say
Watch list, top performers, quick actions in one screen. This is the page a manager opens at 9am Monday and gets the read of the room before standup.
8
Click
/admin/pulse — fire a one-question pulse
Say
Disposable. One question, max 140 characters, audience pick. Answers aggregate — admin sees the shape, not who said what.
9
Click
/admin/wolf-mode — set the week's pillar
Say
Match-pillar challenges earn double sparks. Slack channel gets the announcement. Recognition wall biases toward that pillar's colour.
10
Click
/dashboard/checkin — a packmate's daily ritual
Say
Sixty seconds. Pillar tag, mood, one optional sentence. The wellbeing library replies with something specific — not a generic affirmation.
11
Click
/admin/integrations/slack — show webhook setup
Say
Thirty seconds. One Incoming Webhook URL. Recognitions, Wolf Mode, pulses post automatically.

30 minutes

17 beats · 30 minutes

When to run it: Procurement-track demo. Buyer is bringing security, IT, or finance to the call. We expect roadmap, security, integration questions.

1
Click
Open / on a clean browser
Say
BetterUs Workplace runs on top of Wolf Logic — five pillars of how a healthy pack actually works. Den, Howl, Pack, Hunt, Move As One. We'll see them in action.
2
Click
Click 'Start free trial' → land on /sign-up
Say
14-day trial, full access. Card up-front so you don't churn yourself by forgetting to renew.
3
Click
Skip to /admin (pre-seeded demo workspace)
Say
This is the admin home. Six-digit join code, QR for stand-ups, activation checklist showing where you are.
4
Click
Open /admin/insights — show the radar
Say
Five-pillar shape of the room. Notch in Pack means the team's not backing each other this week. Spike in Hunt means they're sharpening. We tell you which pillar to rally on, this week.
5
Click
Open /dashboard/recognition
Say
Two sentences, one packmate. The leader who sends the first recognition of the week sees 4× more from the team. That's the only mechanic that actually matters.
6
Click
Open /admin/billing → close laptop
Say
Per-seat, monthly or annual, cancel anytime. Want to try it on your own pack tonight? I'll send you a workspace.
7
Click
/admin/manager — pack-lead landing
Say
Watch list, top performers, quick actions in one screen. This is the page a manager opens at 9am Monday and gets the read of the room before standup.
8
Click
/admin/pulse — fire a one-question pulse
Say
Disposable. One question, max 140 characters, audience pick. Answers aggregate — admin sees the shape, not who said what.
9
Click
/admin/wolf-mode — set the week's pillar
Say
Match-pillar challenges earn double sparks. Slack channel gets the announcement. Recognition wall biases toward that pillar's colour.
10
Click
/dashboard/checkin — a packmate's daily ritual
Say
Sixty seconds. Pillar tag, mood, one optional sentence. The wellbeing library replies with something specific — not a generic affirmation.
11
Click
/admin/integrations/slack — show webhook setup
Say
Thirty seconds. One Incoming Webhook URL. Recognitions, Wolf Mode, pulses post automatically.
12
Click
/admin/audit — receipts of every admin action
Say
Required for procurement. Twelve months retention on Pro, thirty-six on Enterprise.
13
Click
/admin/roles — built-in + custom roles, SCIM-ready
Say
If you have an IdP — Okta, Entra, JumpCloud — we can ingest seats from there directly.
14
Click
/admin/feature-flags — per-workspace toggles
Say
Your security team wants AI off? Flip the flag. Your CFO wants checkout disabled in trial? Flag.
15
Click
/security/overview — the printable security one-pager
Say
Email this to your CISO before the second meeting. Every fact in it is defensible.
16
Click
/roi — substantive ROI calculator with visible formula
Say
Move every dial. Defaults cite published research. Take this into the next finance meeting.
17
Click
/docs/api — public API + webhooks
Say
Want to push pack metrics into your data warehouse? Personal API key, signed webhooks, OpenAPI spec.

Objection map

What they ask. What we say.

These are the eight questions that come up most often. Memorise the gist; don't read them off a card.

How is this different from Officevibe / Lattice / 15Five?
Those tools are HR survey infrastructure. We're a daily ritual the *team* runs, not the People team. Recognitions, check-ins, and the radar are designed for a manager opening BetterUs on a Monday morning — not a P&C analyst running cross-tabs at quarter-end. The two coexist; we don't overlap with the perf-review surface.
Will my team actually use it?
Adoption is the metric we lose deals on, so we measure it brutally. Default daily-active rate across pilot workspaces sits around 65–80% by week three when the manager sends recognitions and sets Wolf Mode weekly. When the manager doesn't, it sits around 30%. We tell every customer this in the first conversation; it's the most-honest answer we have.
What about psychological safety — won't surveillance backfire?
Managers and admins never see who said what in a pulse or check-in. They see the *distribution* — the shape of the room. The only person who can read a packmate's mood log is that packmate. We made that the default before we built any other feature. /security/overview spells out the data handling.
How long until we see results?
First radar reading: 2–3 days of activity from a few packmates. First trend you can act on: ~2 weeks. Behavioural shift in 1:1 quality + retention numbers: 8–12 weeks if the manager sends the first recognition each week. The case studies on /case-studies show the typical trajectory.
Do you train AI on our data?
No. Not on customer data, not by us, not by the third parties we call. Where AI is enabled (it's optional, off by default), we send first names + aggregate counts only. Never free-text mood entries, never recognition free-text. /security/overview, sub-processor table.
What happens if we cancel?
Packmates keep all their data. You can re-activate same workspace, same join code. After 90 days cancelled we anonymise check-in history and delete recognition free-text per the privacy policy.
How does pricing scale?
Per active seat per month. An active seat is anyone who has logged in in the last 30 days — new joiners count from their first check-in, churn drops off automatically. You don't manage seats manually. Annual saves ~16%.
What's on the roadmap?
/changelog has every release. Active areas: SCIM v2 production (currently in stub), SAML SSO (Q4 2026), native iOS + Android binaries (foundations shipped, build kicking off). We don't pre-sell roadmap items — if it's not in /changelog as shipped, treat it as soft.

One last thing.

Don't sell. Show the product. The pitch lands when the buyer sees their own team's Monday morning in the dashboard — not when we list features. Five-minute demos out-perform thirty-minute ones in our funnel by ~2× on conversion-to-trial.